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Company guide · GOOGL

Alphabet 10b5-1 trading plans for insiders and early employees

How insiders and senior employees at Alphabet set up 10b5-1 plans under the 2023 cooling-off rules.

About Alphabet equity

Alphabet (GOOGL, HQ CA) grants RSUs to employees and also runs an Employee Stock Purchase Plan with a monthly vesting cadence. Formerly cliff-then-monthly; front-loaded grants common for senior hires.

Cooling-off period

Under the 2023 SEC amendments, officers and directors must wait 90 days (and at least two full business days after the issuer's next periodic report) before the first trade under a new 10b5-1 plan. Non-officer employees have a 30-day cooling-off period.

What to do next

Other Alphabet guides